OUR SERVICES
Social Media Management
All social media strategy is not created equal. The strategy for a law firm is very different from, say, your favorite pizza place, a nonprofit organization, or an e-commerce brand. We focus on strategies that are proven to work for B2B engagement, so that your firm is creating brand awareness that will ultimately lead to referrals.
For this reason, we focus specifically on LinkedIn so that your firm is reaching your target audience. We adapt our social media management services to other platforms like Instagram and Facebook to ensure cohesive and professional representation across all channels.
How it works
Authenticity, customization, and active engagement are key to building lasting relationships and establishing thought leadership on LinkedIn and other social media platforms, and we work closely with lawyers and law firms to develop a content calendar that resonates with your clients and the legal community.
We collaborate with you.
We start by establishing a partnership with attorneys, recognizing and nurturing their potential as thought leaders. This involves detailed discussions about their key practice areas, professional passions, and revenue goals. Our role is to facilitate and amplify their expertise, not replace it.
We strategically partner with your attorneys.
We brainstorm ideas that align with current legal trends, your attorneys' areas of expertise, and the firm’s strategic goals. This ideation session is crucial for uncovering unique angles and insights that your attorneys can offer, making their contributions relevant and compelling.
We brainstorm and develop content.
Our team provides support at every step of the social media content development process, ensuring that the calendar reflects attorney expertise and firm strategic goals.
This content can take many forms, from long-form thought leadership, to short-form videos, to graphics and carousels, and more. We use our team's creative discretion to create posts that best reflect the material and that will perform well on each social media platform.
We will also assist with video editing and scripting for attorneys' video content, so all they have to do is sit down and hit record.
We manage the day-to-day tasks.
Social media doesn't stop once the content is created. You still need to write a caption, schedule the post, follow up to make sure everything published seamlessly, and provide community management. We handle those ongoing tasks, including any needed software for social media management.
We know how to interpret the data.
After the content is published, our goal is to build a sustainable cycle of engagement that enhances attorney reputation over time. We provide quarterly analytics reports so that you know what is performing well, key takeaways, and what we should do more of as we look toward future content.
FEATURED WORKSHOP
LinkedIn 101 for Lawyers
1-hour | Virtual | 8-10 attendees
This hands-on workshop will walk through LinkedIn tips for lawyers in real time, including performing a quick profile audit, updating your profile to support your personal brand, brainstorming posts, and engaging your audience.
You will learn:
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The fundamentals of optimizing your LinkedIn profile
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Best practices for content development and posting
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Tips for growing your network and staying top-of-mind
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How to support your firm’s LinkedIn efforts so that you’re reaching the right audience
Services
Strategy Documentation
Channel Branding + Optimization
Content Development + Creation
Creative Direction + Design
Community Management
Analytics + Reporting
Compliance + Best Practices